GIPHY
CurrentPrincipal Architect
2024–Present
GIPHY, a Shutterstock company
Set technical direction across GIPHY’s monetization, advertising, search, delivery, partner, and platform systems. Led architecture and implementation for multi-partner advertising networks and privacy-conscious targeting, balancing regulatory requirements, user trust, reliability, and infrastructure cost.
- Led architecture and implementation for advertising systems spanning multiple subsystems and partner sales channels, creating new revenue channels across GIPHY’s consumer and partner surfaces.
- Expanded advertising capability while preserving user trust and regulatory compliance as product requirements.
- Led architecture and implementation for advertising networks spanning multiple subsystems and partner sales channels.
- Introduced privacy-conscious targeting built on ethically sourced data and designed around applicable global privacy regulations.
- Design review, migrations, reliability work, incident learning, and cost-aware operational ownership.